1,500 yachts - Round the island race 2026
1,500 yachts racing round the Isle of Wight, and me watching from the Needles. Sometimes staying in the thick of it is where the inspiration comes from.
A difficult decision
Dropping the smart watch strap hurt, but focusing the recycled watch strap on mechanical watches is the right call.
Finding the right recycled fabric isn’t easy
Every recycled watch strap starts with the right cloth. This trip to the sail dump struck gold, and taught me to choose what to leave out.
How a chance meeting led to a Loop media team
I try to keep things as local as I can. It isn't always simple, but more often than not someone close by can help.
Prototyping Round one
Before you can start anything, you need a team. Or at least in my situation, someone who knows which end of a sewing machine is which.
What the Southampton Boat Show Taught Me
Sailing around the World sounds fun, but wait until you see inside the yacht.
Designing for Yourself Is Harder Than You Think
There’s several reasons why I didn’t want to tackle the branding myself. Here’s why…
How a Worn Out Jib Sheet Inspired me to Start Loop
Could I blend sailing sports with timeless design and a story worth wearing.