Loop is a watch strap brand built from recycled yacht, windsurf, and kitesurf sails, designed and developed in Poole, Dorset, England. Loop is founder-led, story-driven, and rooted in local ocean sports culture, from the waters of Poole to the wider ocean sports community.

It was created because the founder René couldn't sit idly by while more and more used sails were simply sent to landfill. Inspired by ocean activists such as Holly from Clean Sailors, we set out to find a way to combine a passion for horology, ocean sports, and sustainability into something genuinely meaningful.

One of the unexpected pleasures of building Loop has been the generosity of the people we’ve met along the way. From the very beginning, people have shown up with their time, knowledge, and enthusiasm in ways that have been genuinely heartwarming.

It turns out that when the idea is right, people want to be part of it. We’re hugely thankful to people such as Ian at Elliot Brown Watches who offered insight and encouragement from the watch side of things, Andy at Crusader Sails in Poole opened the door to sourcing quality recycled sail cloth, Paula at Sanders Sails in Lymington who have been very kind with their sail cloth donations, Matt at Bournemouth University for the introduction to the media department and their talented students, and of course a chance introduction from Jonny at Arts University Bournemouth connected us with Kelsey, whose design contribution has been invaluable.

To everyone who has given their time, shared their knowledge, or simply believed in what we're trying to do, thank you. It means more than you might think.